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The Verse By the Side of the Road tells the story of the historical BurmaShave marketing campaigns we've come to know and love! Entangled with Americana and hand-in-hand with the great American Roadtrip, these jingles and clever marketing strategies transformed our culture.
This book was carefully preserved in the Collector's Library of William G. Will.
The Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles