The perfect balm that is easy on scent but heavy on protection and nourishment for your skin after a close shave. Modern, clean scent for a modern shaver. 

Country of Manufacture: Italy
Type: Aftershave balm
Weight: 3.4oz
Color: White

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NATURAL INGREDIENTS, ALOE VERA, VITAMIN E, LIQUORICE EXTRACT, NO ANIMAL INGREDIENTS

A story that is already the stuff of legends. Ludovico Martelli created Proraso in Florence in 1948. Over the years, it became a benchmark for shaving professional and all Italian men. When seeking out the highest quality shaving products for men, the Italian shaving experts at Proraso have long been standout leaders in the wet-shaving field. For over a century, Ludovico Matellli's Florence-based artisans have created superior men's shaving creams and shaving soaps. Proraso also formulates premium pre-shaves and aftershaves to perfect the discerning man's shaving experience. Across the sea from sunny Italy to our customers in Arizona, we are pleased to offer exceptional Florentine shaving and skin preparations for men from Proraso.

Proraso released this new shaving cream in 2012 and it's quickly reached the status as the rest of the line.  The aloe and vitamin E are great for the skin and the shaving cream has the superb Proraso performance we all expect.  It creates a luxurious lather which protects and gives glide to your razor.  The scent is fresh and clean, with a barbershop tilt to it, yet different than the green and red versions.