This after shave is a keeper for me and I plan to reorder it in the future. It has an old barber shop odor and it will wake you up when applied to the face. I love that bite that it gives when put on the skin. I have used it several times since I received it and it stays with me all day which I like a lot. It starts off strong and then mellows out to a solid good scent to last all day and into the night. I really like it a lot. Thank's for a great product.

Great smell not overpowering.

In my previous review, I mentioned the bottle was plastic, it's actually glass. Which, even though is aesthetics, brings it it up to an all around 5 star. Thanks!

I wasn't sure what I'd be getting with this one. As a shaving conasuer, I've tried many items. When I interviewed the owner a while back for iRON MiKE Magazine, he mentioned Razor Emporium may be coming out with their own line. I'm relatively certain Matt's face dons the the front label on the typical old timey bottle you'd expect from these experts of the wet shave. The Smell: Dog Fish Head Brewery did some real science one year and crafted a beer based on an ancient remnants left in pots from thousands of years ago. Razor Emporium essentially does the same thing with after shave, although I'm not sure how much science was involved. This IS your granddads aftershave. But "old spice" it ain't. Earthy, different and a hint of mint is what you can expect. The wife likes it. There is a cooling aspect and not an overwhelming abundance of alcohol (which is much appreciated) these are just a few are of its attributes. Health: The essential oils are rad. It gives it the smell and if you subscribe to the whole essential oils stuff, perhaps some benefits to your skin. Make no mistake, lubricated/oiled skin is happy skin. The amount of alcohol seems minimal, yet enough to kill off facial yeast growth and disinfect any nicks you might receive. But let's face it, if you're shopping here, your a damn pro...or you should be. The reason for a 4 out of 5? Plastic bottle instead of glass. (Aesthetics, I know.) And the regulator in the bottle tends to leak the product from the ring in addition to the dropper. A minor inconvenience. Overall: Bad ass. Getcha' some.